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Google Local Services Ads vs. Search Ads: Which drives better local leads?

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Local Marketing Plus SEO Launches Comprehensive Marketing Package for Local Service Businesses

Local Marketing Plus SEO has announced the launch of a new marketing package tailored for local service businesses, including plumbing, HVAC, and electrical contractors. The program is designed to ...

Google Local Service Ads Tests Removing More Results Button

Google is testing removing the "more" results button for Local Service Ads within the web search results. Instead, you are ...
The Florida Times-Union

Portside Marketing Analyzes the 2025 Impact of Google’s Local Service Ads on Small Business Visibility

In Fall 2025, a major transformation is underway in how local businesses appear online, as Google’s Local Service Ads (LSAs) continue to reshape visibility and customer acquisition across nearly every ...