The internet is abuzz as the app formerly known as Twitter announced a name change last week. X.com now redirects to Twitter.com; the company's headquarters now sports a flashing X where there was ...

Billionaire Elon Musk is doubling down on his decision to abandon the Twitter name and its well-known blue bird logo, arguing the brand is no longer an accurate representation of the company. Musk ...

Welp—it finally happened. Months after quietly doing away with Twitter Inc. and reregistering the company in Nevada as X Corp. (news Slate broke back in April!), owner Elon Musk has kicked off the ...

Billionaire Elon Musk’s decision to rebrand Twitter as X could be complicated legally: companies including Meta and Microsoft already have intellectual property rights to the same letter. X is so ...